Ardent Venture Partners

Ardent invests in founders building technology that transforms work.

I worked with Ardent to define and write their investment thesis and wrote their website copy. I also produced blogs, decks and newsletters.

Playfair

Playfair Capital is an early-stage fund backing founders building technology that changes the way people live and work. 

I write “Why We Invested” articles that dig into the start ups Playfair is working with and demystify the funding process, encouraging founders to apply.

Vauban

VAUBAN is an an end-to-end on platform for investment projects, from raising capital to structuring to investor reporting.

I wrote articles about the SPV and angel investor space.

Xapien

Xapien automates online research, using artificial intelligence, natural language processing, and vast cloud compute resources.

I write white papers, case studies, product guides, thought leadership pieces and website copy.

Fincent

Fincent is a fintech start up with a platform that sits at the intersection of neo-banking and SaaS. Its AI-powered finance team manages all the finance functions for SMBs with a focus on creative and entrepreneurial users.

I conceptualised and wrote the copy for Fincent’s landing pages, platform and emails, working with product owners and designers to develop a brand voice that conveys accessibility, quirkiness and diligence, differentiating it from traditional finance platforms.

BKwai

BKwai’s world-class research and applied technology deliver insights from sensors and satellites that are being used by engineers on major construction sites around the UK. Its platform can revolutionise the way engineers work on construction sites by helping them find patterns, predict what is going to happen, and identify early warning signs - but decision makers need to understand what it can do and why they should invest.

I wrote in-depth B2B case studies using interviews, user research and project documents that demonstrate to potential new clients how BKwai’s platform saves time and money, and improves safety.

Jolt

Jolt is an edtech startup that specialises in teaching the skills needed to work in the tech industry. It is the official tech training partner of the UK government, responsible for training and placing young people with no experience in commercial positions in tech companies.

I was hired to raise awareness of the courses and demystify the process of working in the tech industry without an engineering background. I defined a content strategy from planning through to post-launch measurement consisting of a series of interviews with teachers and students, explainer blogs following SEO principles, and social media posts. A large increase in applications followed.

Paragon One

Paragon One partners with universities, high schools and non-profits to offer students remote work experience at technology, renewable energy, marketing, investment and real estate companies in the US.

This concept allows students from non-traditional backgrounds and limited financial resources to access work experience at top tier companies, but the concept is relatively unknown and unproven. I wrote blogs, social media posts and landing pages that created awareness and convinced both companies and students of the many benefits.